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PROVIDENCE, R.I. – March 12, 2025 – A McNeese student manager has taken March Madness by storm, becoming a viral sensation in the NCAA Tournament with his energy, rapping videos, and even a custom pair of socks bearing his face. Amir Khan, the man behind the hype, has captured the hearts of McNeese fans and basketball enthusiasts alike, making his presence felt both on and off the court.
Amir Khan’s rise to fame began long before McNeese's victory over Clemson in the first round of the West Region on Thursday. Known for his infectious energy and love of hyping up the team, Khan gained attention for his social media videos, where he can often be seen leading the team with a boom box in hand, rapping to get the crowd excited.
Khan’s antics, especially leading McNeese down the tunnel to the court with his trademark boom box, quickly became a fan favorite. His viral videos were noticed by many, and soon the social media buzz translated into real-world opportunities. Khan made history by becoming the first basketball manager to secure a Name, Image, and Likeness (NIL) deal, signing sponsorships with popular brands such as Buffalo Wild Wings, TickPick, and Insomnia Cookies.
Khan’s social media success wasn’t the only thing making headlines during McNeese’s first-round matchup with Clemson. As the game unfolded, it became clear that Khan’s impact was far-reaching. McNeese cheerleaders and one of the team’s players, Sincere Parker, sported socks featuring Khan’s face, a gesture that Khan said meant the world to him.
“It’s crazy. Because I never would have imagined this would have ever happened,” Khan said after McNeese’s dramatic 69-67 victory over Clemson. “I appreciate them for wearing it. I appreciate all the love and support. And seeing them wearing it means a lot to me.”
Despite being a student manager, Khan's infectious enthusiasm has added an extra layer of excitement to McNeese’s March Madness run. His support for the team has become synonymous with their success on social media and beyond.
Thursday’s victory over Clemson marked a monumental moment for McNeese basketball. The Cowboys jumped out to an impressive 31-13 lead at halftime and held off a determined Clemson team in the second half. The win marked McNeese’s first-ever NCAA Tournament victory, a significant improvement over last year’s disappointing first-round loss to Gonzaga.
For Khan, watching the Cowboys make history was the highlight of his incredible journey. “I think that’s what makes the moment so special because of what happened last year,” Khan reflected. “We definitely didn’t want a repeat. We made history. No matter what happens from here, you can’t take that away.”
McNeese’s win was more than just a victory on the scoreboard—it was a testament to the hard work and dedication of the players, coaches, and staff. Khan’s infectious energy and his newfound fame helped elevate the team’s spirit as they battled through the tournament.
Khan’s journey also underscores the growing importance of NIL deals in college sports. As athletes and figures like Khan become more involved in social media, opportunities to build their personal brands outside of the game are growing. Khan’s success is proof that there’s more to college basketball than just the players on the court—managers, cheerleaders, and other behind-the-scenes figures can also become stars in their own right.
Amir Khan’s NIL deals are part of a larger trend in college sports, where athletes and even non-athletes are cashing in on their marketability. With social media platforms giving fans direct access to their favorite teams and personalities, the NIL landscape continues to evolve, offering new possibilities for student-athletes and team personnel alike.
As McNeese advances through the NCAA Tournament, fans will undoubtedly be keeping an eye on both the team’s performance and Khan’s continued rise in the spotlight. While his viral status has already made an impact on March Madness, Khan’s energy and enthusiasm show no signs of slowing down.
Whether McNeese’s Cinderella run continues or their tournament journey ends soon, Khan’s presence will continue to inspire fans and players alike. His journey highlights the power of social media, the importance of NIL deals, and the unique ways in which college basketball players and staff can make their mark during March Madness.
PROVIDENCE, R.I. – March 12, 2025 – A McNeese student manager has taken March Madness by storm, becoming a viral sensation in the NCAA Tournament with his energy, rapping videos, and even a custom pair of socks bearing his face. Amir Khan, the man behind the hype, has captured the hearts of McNeese fans and basketball enthusiasts alike, making his presence felt both on and off the court.
Amir Khan’s rise to fame began long before McNeese's victory over Clemson in the first round of the West Region on Thursday. Known for his infectious energy and love of hyping up the team, Khan gained attention for his social media videos, where he can often be seen leading the team with a boom box in hand, rapping to get the crowd excited.
Khan’s antics, especially leading McNeese down the tunnel to the court with his trademark boom box, quickly became a fan favorite. His viral videos were noticed by many, and soon the social media buzz translated into real-world opportunities. Khan made history by becoming the first basketball manager to secure a Name, Image, and Likeness (NIL) deal, signing sponsorships with popular brands such as Buffalo Wild Wings, TickPick, and Insomnia Cookies.
Khan’s social media success wasn’t the only thing making headlines during McNeese’s first-round matchup with Clemson. As the game unfolded, it became clear that Khan’s impact was far-reaching. McNeese cheerleaders and one of the team’s players, Sincere Parker, sported socks featuring Khan’s face, a gesture that Khan said meant the world to him.
“It’s crazy. Because I never would have imagined this would have ever happened,” Khan said after McNeese’s dramatic 69-67 victory over Clemson. “I appreciate them for wearing it. I appreciate all the love and support. And seeing them wearing it means a lot to me.”
Despite being a student manager, Khan's infectious enthusiasm has added an extra layer of excitement to McNeese’s March Madness run. His support for the team has become synonymous with their success on social media and beyond.
Thursday’s victory over Clemson marked a monumental moment for McNeese basketball. The Cowboys jumped out to an impressive 31-13 lead at halftime and held off a determined Clemson team in the second half. The win marked McNeese’s first-ever NCAA Tournament victory, a significant improvement over last year’s disappointing first-round loss to Gonzaga.
For Khan, watching the Cowboys make history was the highlight of his incredible journey. “I think that’s what makes the moment so special because of what happened last year,” Khan reflected. “We definitely didn’t want a repeat. We made history. No matter what happens from here, you can’t take that away.”
McNeese’s win was more than just a victory on the scoreboard—it was a testament to the hard work and dedication of the players, coaches, and staff. Khan’s infectious energy and his newfound fame helped elevate the team’s spirit as they battled through the tournament.
Khan’s journey also underscores the growing importance of NIL deals in college sports. As athletes and figures like Khan become more involved in social media, opportunities to build their personal brands outside of the game are growing. Khan’s success is proof that there’s more to college basketball than just the players on the court—managers, cheerleaders, and other behind-the-scenes figures can also become stars in their own right.
Amir Khan’s NIL deals are part of a larger trend in college sports, where athletes and even non-athletes are cashing in on their marketability. With social media platforms giving fans direct access to their favorite teams and personalities, the NIL landscape continues to evolve, offering new possibilities for student-athletes and team personnel alike.
As McNeese advances through the NCAA Tournament, fans will undoubtedly be keeping an eye on both the team’s performance and Khan’s continued rise in the spotlight. While his viral status has already made an impact on March Madness, Khan’s energy and enthusiasm show no signs of slowing down.
Whether McNeese’s Cinderella run continues or their tournament journey ends soon, Khan’s presence will continue to inspire fans and players alike. His journey highlights the power of social media, the importance of NIL deals, and the unique ways in which college basketball players and staff can make their mark during March Madness.
PROVIDENCE, R.I. – March 12, 2025 – A McNeese student manager has taken March Madness by storm, becoming a viral sensation in the NCAA Tournament with his energy, rapping videos, and even a custom pair of socks bearing his face. Amir Khan, the man behind the hype, has captured the hearts of McNeese fans and basketball enthusiasts alike, making his presence felt both on and off the court.
Amir Khan’s rise to fame began long before McNeese's victory over Clemson in the first round of the West Region on Thursday. Known for his infectious energy and love of hyping up the team, Khan gained attention for his social media videos, where he can often be seen leading the team with a boom box in hand, rapping to get the crowd excited.
Khan’s antics, especially leading McNeese down the tunnel to the court with his trademark boom box, quickly became a fan favorite. His viral videos were noticed by many, and soon the social media buzz translated into real-world opportunities. Khan made history by becoming the first basketball manager to secure a Name, Image, and Likeness (NIL) deal, signing sponsorships with popular brands such as Buffalo Wild Wings, TickPick, and Insomnia Cookies.
Khan’s social media success wasn’t the only thing making headlines during McNeese’s first-round matchup with Clemson. As the game unfolded, it became clear that Khan’s impact was far-reaching. McNeese cheerleaders and one of the team’s players, Sincere Parker, sported socks featuring Khan’s face, a gesture that Khan said meant the world to him.
“It’s crazy. Because I never would have imagined this would have ever happened,” Khan said after McNeese’s dramatic 69-67 victory over Clemson. “I appreciate them for wearing it. I appreciate all the love and support. And seeing them wearing it means a lot to me.”
Despite being a student manager, Khan's infectious enthusiasm has added an extra layer of excitement to McNeese’s March Madness run. His support for the team has become synonymous with their success on social media and beyond.
Thursday’s victory over Clemson marked a monumental moment for McNeese basketball. The Cowboys jumped out to an impressive 31-13 lead at halftime and held off a determined Clemson team in the second half. The win marked McNeese’s first-ever NCAA Tournament victory, a significant improvement over last year’s disappointing first-round loss to Gonzaga.
For Khan, watching the Cowboys make history was the highlight of his incredible journey. “I think that’s what makes the moment so special because of what happened last year,” Khan reflected. “We definitely didn’t want a repeat. We made history. No matter what happens from here, you can’t take that away.”
McNeese’s win was more than just a victory on the scoreboard—it was a testament to the hard work and dedication of the players, coaches, and staff. Khan’s infectious energy and his newfound fame helped elevate the team’s spirit as they battled through the tournament.
Khan’s journey also underscores the growing importance of NIL deals in college sports. As athletes and figures like Khan become more involved in social media, opportunities to build their personal brands outside of the game are growing. Khan’s success is proof that there’s more to college basketball than just the players on the court—managers, cheerleaders, and other behind-the-scenes figures can also become stars in their own right.
Amir Khan’s NIL deals are part of a larger trend in college sports, where athletes and even non-athletes are cashing in on their marketability. With social media platforms giving fans direct access to their favorite teams and personalities, the NIL landscape continues to evolve, offering new possibilities for student-athletes and team personnel alike.
As McNeese advances through the NCAA Tournament, fans will undoubtedly be keeping an eye on both the team’s performance and Khan’s continued rise in the spotlight. While his viral status has already made an impact on March Madness, Khan’s energy and enthusiasm show no signs of slowing down.
Whether McNeese’s Cinderella run continues or their tournament journey ends soon, Khan’s presence will continue to inspire fans and players alike. His journey highlights the power of social media, the importance of NIL deals, and the unique ways in which college basketball players and staff can make their mark during March Madness.
PROVIDENCE, R.I. – March 12, 2025 – A McNeese student manager has taken March Madness by storm, becoming a viral sensation in the NCAA Tournament with his energy, rapping videos, and even a custom pair of socks bearing his face. Amir Khan, the man behind the hype, has captured the hearts of McNeese fans and basketball enthusiasts alike, making his presence felt both on and off the court.
Amir Khan’s rise to fame began long before McNeese's victory over Clemson in the first round of the West Region on Thursday. Known for his infectious energy and love of hyping up the team, Khan gained attention for his social media videos, where he can often be seen leading the team with a boom box in hand, rapping to get the crowd excited.
Khan’s antics, especially leading McNeese down the tunnel to the court with his trademark boom box, quickly became a fan favorite. His viral videos were noticed by many, and soon the social media buzz translated into real-world opportunities. Khan made history by becoming the first basketball manager to secure a Name, Image, and Likeness (NIL) deal, signing sponsorships with popular brands such as Buffalo Wild Wings, TickPick, and Insomnia Cookies.
Khan’s social media success wasn’t the only thing making headlines during McNeese’s first-round matchup with Clemson. As the game unfolded, it became clear that Khan’s impact was far-reaching. McNeese cheerleaders and one of the team’s players, Sincere Parker, sported socks featuring Khan’s face, a gesture that Khan said meant the world to him.
“It’s crazy. Because I never would have imagined this would have ever happened,” Khan said after McNeese’s dramatic 69-67 victory over Clemson. “I appreciate them for wearing it. I appreciate all the love and support. And seeing them wearing it means a lot to me.”
Despite being a student manager, Khan's infectious enthusiasm has added an extra layer of excitement to McNeese’s March Madness run. His support for the team has become synonymous with their success on social media and beyond.
Thursday’s victory over Clemson marked a monumental moment for McNeese basketball. The Cowboys jumped out to an impressive 31-13 lead at halftime and held off a determined Clemson team in the second half. The win marked McNeese’s first-ever NCAA Tournament victory, a significant improvement over last year’s disappointing first-round loss to Gonzaga.
For Khan, watching the Cowboys make history was the highlight of his incredible journey. “I think that’s what makes the moment so special because of what happened last year,” Khan reflected. “We definitely didn’t want a repeat. We made history. No matter what happens from here, you can’t take that away.”
McNeese’s win was more than just a victory on the scoreboard—it was a testament to the hard work and dedication of the players, coaches, and staff. Khan’s infectious energy and his newfound fame helped elevate the team’s spirit as they battled through the tournament.
Khan’s journey also underscores the growing importance of NIL deals in college sports. As athletes and figures like Khan become more involved in social media, opportunities to build their personal brands outside of the game are growing. Khan’s success is proof that there’s more to college basketball than just the players on the court—managers, cheerleaders, and other behind-the-scenes figures can also become stars in their own right.
Amir Khan’s NIL deals are part of a larger trend in college sports, where athletes and even non-athletes are cashing in on their marketability. With social media platforms giving fans direct access to their favorite teams and personalities, the NIL landscape continues to evolve, offering new possibilities for student-athletes and team personnel alike.
As McNeese advances through the NCAA Tournament, fans will undoubtedly be keeping an eye on both the team’s performance and Khan’s continued rise in the spotlight. While his viral status has already made an impact on March Madness, Khan’s energy and enthusiasm show no signs of slowing down.
Whether McNeese’s Cinderella run continues or their tournament journey ends soon, Khan’s presence will continue to inspire fans and players alike. His journey highlights the power of social media, the importance of NIL deals, and the unique ways in which college basketball players and staff can make their mark during March Madness.